Showing posts with label advert. Show all posts
Showing posts with label advert. Show all posts
12.3.12
L'Odyssée de Cartier
L'Odyssée de Cartier is the new Cartier film (advert ) which takes you to a journey between dreams and reality. This is the very first time that Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.
It was directed by Bruno Aveillan, and certainly it's a fascinating piece of film. It effectively transmits the elegance and design that the company always focus on.
8.12.11
CG Reality
Knowing that my interests go more towards cartoonish-animation and videogames, I've always found very impressive the quality achieved in some films that incorporate in a realistic way parts of CG.
On my years doing architecture and trying to achieved a realistic-looking renders was really complicated (specially when you have short deadlines). There are so many aspects that you have to match with reality that you normally dont notice. Lights and shadows reactions are the hardest ones. Textures and camera angles.
The short film underneath are just some shots from Paris, but the impressive work that has been done to make it look like floated is amazing. The water looks really realistic and the reflections on it gives the complete feeling of it. I assume the illumination was made with images from the same place. (Worth watching in HD)
Mimicking fluids, specially water, has always been complicated for me since my computer dyes every time I try.
Also not only in the field of fluid, but the integration animating surroundings to make something surreal yet realistic looking. The adverb below is a good example of it, because of the synchronization with the music and the dance with the animation makes it really good looking.
On my years doing architecture and trying to achieved a realistic-looking renders was really complicated (specially when you have short deadlines). There are so many aspects that you have to match with reality that you normally dont notice. Lights and shadows reactions are the hardest ones. Textures and camera angles.
The short film underneath are just some shots from Paris, but the impressive work that has been done to make it look like floated is amazing. The water looks really realistic and the reflections on it gives the complete feeling of it. I assume the illumination was made with images from the same place. (Worth watching in HD)
5:46 AM // Paris Under Water
Mimicking fluids, specially water, has always been complicated for me since my computer dyes every time I try.
Also not only in the field of fluid, but the integration animating surroundings to make something surreal yet realistic looking. The adverb below is a good example of it, because of the synchronization with the music and the dance with the animation makes it really good looking.
While trying to work in the past with 3D max I remember being a huge fan of Josep Kosinski, because of his architectural background I was years ago, so probably the graphics now are not that impressive, but the point in the composition is there.
Here's the adv called Race from Mezzo. The first one is the complete advert and the second one is the steps for the composition on the visual effects.
It gives you a good idea of how professionals work and the most important steps to considering when making a composition with something that has already been filmed with real actors.
Here's the adv called Race from Mezzo. The first one is the complete advert and the second one is the steps for the composition on the visual effects.
It gives you a good idea of how professionals work and the most important steps to considering when making a composition with something that has already been filmed with real actors.
Can't wait to be able to play with light in maya. I always struggled a little bit in 3D max and if it wasnt for render engines like Vray I wouldn't have been able to do anything in decent quality. Hope maya is slightly easier (屮ﾟДﾟ)屮
27.11.11
Stop Action
Stop motion is one of the topics that has always been attractive to me, although I've always been really scared to try it because of the amount of dedication it requires to make decent pieces of animation.
Films like Nightmare before Christmas and the Corpse Bride from Tim Burton or Coraline by Henry Selick are some of the proves that animations out of the range of 2D and 3D animation are just as strong and beautiful.
It is a beautiful way to appreciate the traditional art that teams like this ones produce, because it's impressive how they don't seem limited by the lack of infinite canvas and the idea of not being able to correct mistakes as easy as a digital artist can.
I'd like to try this sort of animation one day, but I assume that finding an appropriate team to work with most be the most difficult part since there doesn't seem to be many groups that focus on this way of animation.
Films like Nightmare before Christmas and the Corpse Bride from Tim Burton or Coraline by Henry Selick are some of the proves that animations out of the range of 2D and 3D animation are just as strong and beautiful.
A quick gif showing the process in animating Coraline.
The kind of skills the artist have to have for this animations is what makes it more appealing, since computers is in most cases are only used for editing, but the rest of the works has to be handmade.
The videos below show some adverbs directed by Jamie Caliri and the artist behind it made every single part in paper:
It is a beautiful way to appreciate the traditional art that teams like this ones produce, because it's impressive how they don't seem limited by the lack of infinite canvas and the idea of not being able to correct mistakes as easy as a digital artist can.
I'd like to try this sort of animation one day, but I assume that finding an appropriate team to work with most be the most difficult part since there doesn't seem to be many groups that focus on this way of animation.
2.10.11
ShapeShifter
While watching a stream mexican program, and the first advert caught my attention which then became an obsession to find it online (in english, so I could post it).
After some time looking online I came to find this company called Charlex, a company based on New York that works on different medias and different styles of advertisement. If you look at their website they got an impressive amount of projects that they've been involved.
This is my personal favorite, because it not only involve some really good graphics, but it also contains some really complicated shifting animations, a neat composition and even some poetry I'm not into cars at all, but I have to admit this is a piece of art.
After some time looking online I came to find this company called Charlex, a company based on New York that works on different medias and different styles of advertisement. If you look at their website they got an impressive amount of projects that they've been involved.
This is my personal favorite, because it not only involve some really good graphics, but it also contains some really complicated shifting animations, a neat composition and even some poetry I'm not into cars at all, but I have to admit this is a piece of art.
ShapeShifter from Charlex on Vimeo.
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